SMART IDEAS. We believe in design as a tool for simplifying the day-to-day. So we challenge the best designers on problem-solving ideas. And together, we turn these ideas into essential objects that enhance out daily life.
SMART PRODUCTION. We believe in affordable quality and integrated ecology. So we use a radical production method: one material, one factory, one product. It's the right mix of high-quality materials, advanced manufacturing processes, and local know-how.
SMART USAGE. We believe in fast delivery, effortless assembly and waste reduction. That's why our products are engineered to offer a fantastic user expereince. Tool-free systems, integrated packaging, no-waste products.